[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.onix.cz\/black-hat-seo-o-co-se-jedna\/#Article","mainEntityOfPage":"https:\/\/www.onix.cz\/black-hat-seo-o-co-se-jedna\/","headline":"Black hat SEO &#8211; o co se jedn\u00e1","name":"Black hat SEO &#8211; o co se jedn\u00e1","description":"Dobr\u00e9 um\u00edst\u011bn\u00ed ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed je zajist\u00e9 d\u016fle\u017eit\u00fdm zp\u016fsobem, jak p\u0159il\u00e1kat z\u00e1kazn\u00edky pro v\u00e1\u0161 byznys. Existuj\u00ed r\u016fzn\u00e9 metody, jak toho dos\u00e1hnout. N\u011bkter\u00e9 z nich jsou konven\u010dn\u011bj\u0161\u00edho r\u00e1zu, jin\u00e9 se spol\u00e9haj\u00ed na chyby v algoritmech, kter\u00e9 vyu\u017e\u00edvaj\u00ed ve sv\u016fj prosp\u011bch. Jin\u00fdmi slovy se jedn\u00e1 o tzv. &#8222;black hat SEO&#8220;. P\u0159esto\u017ee to prozat\u00edm m\u016f\u017ee zn\u00edt jako zaj\u00edmav\u00fd [&hellip;]","datePublished":"2025-03-04","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.onix.cz\/author\/devene\/#Person","name":"onix.cz","url":"https:\/\/www.onix.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/25a824e14ead2d36aba24b918221841350fb41cea98048e9b1929df8c4bf4bd8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/25a824e14ead2d36aba24b918221841350fb41cea98048e9b1929df8c4bf4bd8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"onix.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.onix.cz\/wp-content\/uploads\/img_a313909_w1717_t1524681025.jpg","url":"https:\/\/www.onix.cz\/wp-content\/uploads\/img_a313909_w1717_t1524681025.jpg","height":0,"width":0},"url":"https:\/\/www.onix.cz\/black-hat-seo-o-co-se-jedna\/","about":["Business"],"wordCount":522,"articleBody":"Dobr\u00e9 um\u00edst\u011bn\u00ed ve v\u00fdsledc\u00edch vyhled\u00e1v\u00e1n\u00ed je zajist\u00e9 d\u016fle\u017eit\u00fdm zp\u016fsobem, jak p\u0159il\u00e1kat z\u00e1kazn\u00edky pro v\u00e1\u0161 byznys. Existuj\u00ed r\u016fzn\u00e9 metody, jak toho dos\u00e1hnout. N\u011bkter\u00e9 z nich jsou konven\u010dn\u011bj\u0161\u00edho r\u00e1zu, jin\u00e9 se spol\u00e9haj\u00ed na chyby v algoritmech, kter\u00e9 vyu\u017e\u00edvaj\u00ed ve sv\u016fj prosp\u011bch. Jin\u00fdmi slovy se jedn\u00e1 o tzv. &#8222;black hat SEO&#8220;.P\u0159esto\u017ee to prozat\u00edm m\u016f\u017ee zn\u00edt jako zaj\u00edmav\u00fd zp\u016fsob, jak si zlep\u0161it pozici webu, ale poj\u00ed se s nimi jedno hlavn\u00ed riziko. Algoritmy prod\u011bl\u00e1vaj\u00ed\u00a0 neust\u00e1l\u00fd v\u00fdvoj, a proto jsou chyby, se kter\u00fdmi &#8222;black hat SEO&#8220; pracuje, jsou postupn\u011b odstra\u0148ov\u00e1ny. Proto byste m\u011bli zv\u00e1\u017eit, zda svou internetovou prezentaci zalo\u017eit na tak nestabiln\u00edch pil\u00ed\u0159\u00edch, a nespolehnout se rad\u011bji na metody konven\u010dn\u011bj\u0161\u00ed. Pokud byste se s podobn\u00fdm p\u0159\u00edstupem setkali kup\u0159\u00edkladu u profesion\u00e1la, bylo by na m\u00edst\u011b zv\u00e1\u017eit, jestli se vyplat\u00ed pokra\u010dovat ve spolupr\u00e1ci. O jak\u00e9 konkr\u00e9tn\u00ed praktiky se ale jedn\u00e1?Skryt\u00fd textV j\u00e1dru t\u00e9to metody le\u017e\u00ed um\u00eds\u0165ov\u00e1n\u00ed text\u016f, p\u0159epln\u011bn\u00fdch kl\u00ed\u010dov\u00fdmi slovy na v\u00e1\u0161 web, a jejich n\u00e1sledn\u00e9 sktyt\u00ed pomoc\u00ed CSS. Tento postup je problematick\u00fd ze dvou d\u016fvod\u016f, a odr\u00e1\u017e\u00ed se v n\u011bm zm\u011bna filozofie vyhled\u00e1va\u010d\u016f, spojen\u00e1 se zlep\u0161en\u00edm jejich algoritm\u016f. Zat\u00edmco d\u0159\u00edve v\u00e1m k \u00fasp\u011bchu sta\u010dilo pouze zna\u010dn\u00e9 mno\u017estv\u00ed kl\u00ed\u010dov\u00fdch slov na va\u0161em webu, dnes ji\u017e z\u00edsk\u00e1v\u00e1 navrch kvalita p\u0159ed kvantitou. Weby, kter\u00e9 neobsahuj\u00ed kvalitn\u00ed texty, ale texty pouze napln\u011bn\u00e9 kl\u00ed\u010dov\u00fdmi slovy, nad\u00e1le nebudou z\u00edsk\u00e1vat pozitivn\u00ed page rating. To sam\u00e9 plat\u00ed i pro weby, kter\u00e9 obsahuj\u00ed libovolnou formu skryt\u00e9ho textu.Tapetov\u00e1n\u00ed kl\u00ed\u010dov\u00fdmi slovyTato praktika se od v\u00fd\u0161e popsan\u00e9 li\u0161\u00ed p\u0159edev\u0161\u00edm t\u00edm, \u017ee texty v tomto p\u0159\u00edpad\u011b nejsou skryty, ale v\u0161em na o\u010d\u00edch, tak\u017ee jistou \u00farove\u0148 p\u0159ece jenom mus\u00ed m\u00edt. Ale, koncentrace kl\u00ed\u010dov\u00fdch slov i zde dosahuje pro \u010dlov\u011bka nesnesiteln\u00fdch hodnot. A\u0165 u\u017e se bav\u00edme o nadpisech, popisc\u00edch, nebo oby\u010dejn\u00fdch marketingov\u00fdch textech, opravdu se nevyplat\u00ed db\u00e1t na kvantitu p\u0159ed kvalitou. Pamatujte, web m\u00e1te pro z\u00e1kazn\u00edky, ne pro roboty.Duplicitn\u00ed obsahToto nen\u00ed tak obvykl\u00fd postup, ale p\u0159esto se s n\u00edm st\u00e1le lze setkat. T\u00fdk\u00e1 se p\u0159edev\u0161\u00edm firem, kter\u00e9 operuj\u00ed v r\u016fzn\u00fdch m\u011bstech, a proto pro ka\u017ed\u00e9 z nich vytvo\u0159\u00ed samostatnou str\u00e1nku. V\u0161echny maj\u00ed stejn\u00fd obsah, a\u017e na jednu v\u00fdjimku, kterou jsou pr\u00e1v\u011b n\u00e1zvy m\u011bsta, kter\u00e9ho se str\u00e1nka t\u00fdk\u00e1. Pokud je toto i v\u00e1\u0161 p\u0159\u00edpad, bylo by nejlep\u0161\u00ed, kdybyste zachovali pouze jednu z nich. Vyhled\u00e1va\u010de kladou mnohem v\u011bt\u0161\u00ed d\u016fraz na originalitu obsahu, a proto si va\u0161e str\u00e1nky navz\u00e1jem \u0161kod\u00ed.                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Black hat SEO &#8211; o co se jedn\u00e1","item":"https:\/\/www.onix.cz\/black-hat-seo-o-co-se-jedna\/#breadcrumbitem"}]}]