[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.onix.cz\/vymyslete-nazev-ktery-vsechny-zaujme\/#Article","mainEntityOfPage":"https:\/\/www.onix.cz\/vymyslete-nazev-ktery-vsechny-zaujme\/","headline":"Vymyslete n\u00e1zev, kter\u00fd v\u0161echny zaujme","name":"Vymyslete n\u00e1zev, kter\u00fd v\u0161echny zaujme","description":"\u0160patn\u00e1 volba jm\u00e9na pro osobn\u00ed zna\u010dku se m\u016f\u017ee hodn\u011b vymst\u00edt. M\u016f\u017ee to spole\u010dnost zazd\u00edt. Lid\u00e9 se v\u00e1m mohou sm\u00e1t. To jsou ty lep\u0161\u00ed p\u0159\u00edklady. V\u00a0tom hor\u0161\u00edm nap\u0159\u00edklad nepodchyt\u00edte pr\u00e1vn\u00ed ochranu a b\u011bhem chvilky p\u0159ijdete o v\u0161echno jako Pepa.cz. M\u016f\u017ee se tak\u00e9 st\u00e1t, \u017ee p\u0159erostete sv\u016fj p\u016fvodn\u00ed z\u00e1m\u011br, co\u017e se stalo spole\u010dnosti Student Agency. Mus\u00edte se […]","datePublished":"2019-07-10","dateModified":"2023-04-27","author":{"@type":"Person","@id":"https:\/\/www.onix.cz\/author\/devene\/#Person","name":"onix.cz","url":"https:\/\/www.onix.cz\/author\/devene\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/25a824e14ead2d36aba24b918221841350fb41cea98048e9b1929df8c4bf4bd8?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/25a824e14ead2d36aba24b918221841350fb41cea98048e9b1929df8c4bf4bd8?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"onix.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.onix.cz\/wp-content\/uploads\/img_a349807_w1717_t1564846391.jpg","url":"https:\/\/www.onix.cz\/wp-content\/uploads\/img_a349807_w1717_t1564846391.jpg","height":0,"width":0},"url":"https:\/\/www.onix.cz\/vymyslete-nazev-ktery-vsechny-zaujme\/","about":["Web"],"wordCount":458,"articleBody":"\u0160patn\u00e1 volba jm\u00e9na pro osobn\u00ed zna\u010dku se m\u016f\u017ee hodn\u011b vymst\u00edt. M\u016f\u017ee to spole\u010dnost zazd\u00edt. Lid\u00e9 se v\u00e1m mohou sm\u00e1t. To jsou ty lep\u0161\u00ed p\u0159\u00edklady. V\u00a0tom hor\u0161\u00edm nap\u0159\u00edklad nepodchyt\u00edte pr\u00e1vn\u00ed ochranu a b\u011bhem chvilky p\u0159ijdete o v\u0161echno jako Pepa.cz. M\u016f\u017ee se tak\u00e9 st\u00e1t, \u017ee p\u0159erostete sv\u016fj p\u016fvodn\u00ed z\u00e1m\u011br, co\u017e se stalo spole\u010dnosti Student Agency. Mus\u00edte se proto nad t\u00edm v\u00e1\u017en\u011b zamyslet.\u00a0\tZ\u00e1kladn\u00ed ot\u00e1zkyHned na za\u010d\u00e1tku si zvolte, zda budete p\u016fsobit jen na m\u00edstn\u00edm trhu, anebo se chcete do budoucna pustit i do zahrani\u010d\u00ed. Pokud ano, tak mus\u00edte zvolit takov\u00fd n\u00e1zev, kter\u00fd pro zahrani\u010dn\u00ed klienty nebude t\u011b\u017ek\u00fd na zapamatov\u00e1n\u00ed, ani na v\u00fdslovnost.\u00a0Dokonal\u00fd brand spl\u0148uje osm z\u00e1kladn\u00edch krit\u00e9ri\u00ed, na kter\u00e9 byste nem\u011bli zapom\u00ednat. Lid\u00e9 si ho mus\u00ed snadno zapamatovat. M\u011bl by hezky zn\u00edt, kdy\u017e ho vyslov\u00edte nahlas. M\u011bl by odkazovat na to, co d\u011bl\u00e1te. Pochopiteln\u011b se mus\u00edte odli\u0161it od konkurence a vyvolat ur\u010dit\u00e9 asociace a pozitivn\u00ed emoce.\u00a0D\u016fle\u017eit\u00e1 je i budoucnost, proto\u017ee v\u00e1s nesm\u00ed omezovat p\u0159i roz\u0161i\u0159ov\u00e1n\u00ed produkt\u016f \u010di slu\u017eeb. P\u0159ed pou\u017eit\u00edm a dal\u0161\u00edm vym\u00fd\u0161len\u00edm si zkontrolujte, zda je dan\u00e1 dom\u00e9na voln\u00e1. A v\u00a0neposledn\u00ed \u0159ad\u011b si zjist\u011bte, zda si budete moci na toto jm\u00e9no za\u0159\u00eddit ochrannou zn\u00e1mku.\u00a0\tHrajte siVytvo\u0159it naprosto jedine\u010dn\u00fd, zapamatovateln\u00fd a v\u011bcn\u00fd n\u00e1zev brandu nen\u00ed v\u016fbec jednoduch\u00e9. Kl\u00ed\u010dem je za\u010d\u00edt si hr\u00e1t. Hra se slovy v\u00e1m m\u016f\u017ee hodn\u011b pomoci a pokud si nev\u00edte rady, existuj\u00ed \u0161ikovn\u00e9 n\u00e1stroje jako naminum.com, wordoid.com nebo portmanteaur.com, kter\u00e9 v\u00e1m pomohou.\u00a0Dal\u0161\u00ed mo\u017enost\u00ed jsou akronymy, neboli n\u00e1zev slo\u017een\u00fd z\u00a0prvn\u00edch slabik slov, kter\u00e1 souvisej\u00ed se zna\u010dkou. Kombinujte je a vytvo\u0159te novotvar. Pozor ale na jeho sklo\u0148ov\u00e1n\u00ed, proto\u017ee ve v\u0161ech p\u00e1dech mus\u00ed zn\u00edt dob\u0159e.\u00a0Vymyslet m\u016f\u017eete i metaforu, kter\u00e1 se k\u00a0v\u00e1m bude hodit. Skv\u011bl\u00fdm p\u0159\u00edkladem je rohlik.cz. Na prvn\u00ed pohled tak v\u00edte, u\u017e u nich m\u016f\u017eete \u010dekat ka\u017edodenn\u00ed potraviny, jak\u00fdm je i rohl\u00edk. A posledn\u00ed mo\u017enost\u00ed je p\u0159eklad. V\u00a0angli\u010dtin\u011b zn\u00ed n\u011bkter\u00e1 slova l\u00e9pe ne\u017e v\u00a0\u010de\u0161tin\u011b a m\u016f\u017eete si z\u00a0n\u011bkter\u00e9ho vytvo\u0159it zna\u010dku. D\u00e1vejte ale op\u011bt pozor na to, aby dan\u00e9 slovo souviselo s\u00a0t\u00edm, co d\u011bl\u00e1te.                                                                                                                                                                                                                                                                                                                                                                                                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